MEDIA
| Marketing Director
Legal • Nonprofit • Entertainment
• Publications
|
|
Media
Director
Everyone from attorneys to zoologists needs the media—it
is, after all, free advertising, and that's better than
just about any advertising you can buy.
The best way to reach journalists and editors is...*
My Qualifications
• Mainstream/alternative journalist for 20+ years
• Magazine/newspaper editor 10+ years
• Media coordinator 7+ years
• Extensive local/national media contacts
• Created dozens of successful press releases
Your Needs
• Promoting your professional services
• Getting the word out about your new film or book
• Publicizing a special event or new publication
• You've got a compelling, unique story to tell
• You're a leader in your field and you're ready to
talk to journalists and radio/TV hosts
What Do I Do?
• Interview you in order to get the full picture
• Examine your current media strategy, if applicable
• Design a complete plan of action
• Create press releases, kits and other materials
• Contact media on your behalf
Marketing Director
My marketing efforts combine writing, editing and media outreach
skills. I focus on how to reach your community; that is,
the target market for your service, product or message.
My Qualifications
• I marketed a cultural message both locally and nationally,
receiving extensive media attention
• Extensive experience with using words and images to craft
skillful messages
• Articulate and relaxed communicator, both in person and
over the phone
• Marketing experience with both for-profit businesses and
nonprofit organizations
What Do I Do?
• Assess your current marketing strengths
and weaknesses
• Establish or redefine your marketing objective
• Branding
• Expand your mailing lists
• Factor in media outreach
• Write/edit brochures, articles, press releases and newsletters
• Prepare/project manage direct bulk mailer and/or other
marketing materials
• Update/expand existing web site(s), to improve search engine
ranking(s)
• Devise additional marketing strategies, including public
events and cosponsorships
• Develop new web sites for additional marketing advantage,
upon your approval
• Assess and discuss your pr/marketing needs as we go forward
Short-term • Long-term • In-house
• Telecommuting
Call
310.559.5544 for a quote or email
me.*
